Most businesses already have some marketing in place, a website, Google Business Profile, or advertising. The challenge isn't having the pieces. It's knowing which improvements will have the biggest impact and how to make them work together.
The Visibility Framework
for Winnipeg & Southern Manitoba Service Businesses
Why Most Marketing "Pieces" Don't Work On Their Own
Your website looks nice, but nobody finds it when they search Google.
Your Google Business Profile exists, but the info is outdated and you're not showing up in the "local 3-pack."
You tried running ads once, but they were expensive and didn't bring in the right calls.
The Visibility Framework helps you identify what to improve first, then builds each stage into a complete marketing system.
Start with Planning
Most businesses don't know whether their website, Google Business Profile, advertising, or SEO should come first.
That's why every project begins with one of two planning services.
Compare your website, Google Business Profile, reviews, advertising visibility, and overall online presence with those of two local competitors. Identify strengths, gaps, and opportunities before investing in additional marketing.
Receive a practical roadmap showing which improvements should happen first and how your website, Google Business Profile, and advertising can work together to generate more leads.
Build Your Visibility System
Google Business Profile Optimization
Show up when people search for your service in Winnipeg.
• Full profile setup or cleanup
• Category and keyword optimization so you show up in the right searches
• Photo guidance and review management
• Monthly posts to keep your profile active
Website Build & SEO
A simple, clear website that shows up in search and turns visitors into calls
• New Wix website build or existing website fixes
• Clear service pages organized so Google understands what you do
• Built for both search engines and AI tools (ChatGPT, Perplexity, etc.)
• Ongoing updates and tune-ups available
Google Ads & Seasonal Campaigns
Simple ads that bring in calls when you need them, and pause when you're fully booked
• Google Ads setup and management
• Seasonal campaign planning (busy season vs. slow season)
• Budget guidance so you're not wasting money
• Monthly tune-ups to keep ads working
The Visibility Framework
Every business starts in a different place, but every successful project follows the same four stages: Discover, Plan, Build, and Grow. Whether you're beginning with a Competitor Snapshot or implementing a new website and Google Ads, the framework keeps every improvement working toward the same goal: long-term visibility.
How Most Clients Work With Me
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Start with a Competitor Snapshot or 90-Day Visibility Blueprint.
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Identify the opportunities most likely to improve visibility.
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Implement the right combination of website, Google Business Profile, and advertising improvements.
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Maintain and refine the system as your business grows.
Every business starts in a different place, but the goal is the same: create a marketing system that consistently generates qualified leads.
Businesses Using the Visibility Framework
I've built complete systems—website, Google Business Profile, and ads— for 3 Winnipeg service businesses. Here's what they look like in the real world:
Albert Street Tattoo - Personal Services / Tattoo Shop
Built a new Wix website, optimized their Google Business Profile, and set up seasonal Google Ads to keep calls coming in year-round.
Inner Flame Academy - Healing Practitioner/ Personal Services
New website with clear service pages, Google Business Profile optimization, and set up seasonal Google Ads to keep calls coming in year-round.
DoorDoc.ca - Residential Door Repairs
New optimized website with clear service pages, Google Business Profile optimization, and set up of seasonal Google Ad campaigns for year-round visibility.
Matt Toews Digital - Digital Marketing
New optimized website, Google Business Profile optimization, and set up continual Google Ads for year-round visibility.
Common Questions
Where should I start?
If you are unsure where the biggest opportunity exists, begin with a Competitor Snapshot. If you already understand your main challenges and need a practical action plan, the 90-Day Visibility Blueprint may be the better starting point.
Do I need every stage of the Visibility Framework?
No. Every business starts in a different place. Some clients move directly into website, Google Business Profile, or advertising improvements, while others benefit from completing the Discover and Plan stages first.
What if I already have a website or Google Business Profile?
That is completely fine. I can review what is already in place, identify what is working, and recommend improvements where gaps are affecting visibility, trust, or lead generation.
How long does it take to see results?
Timing depends on the work completed. Google Business Profile updates may begin appearing within a few weeks. Website and SEO improvements usually take longer to gain traction. Google Ads can begin generating impressions and clicks shortly after launch, although campaigns need time and data to improve.
Do you work with businesses outside Winnipeg?
Most clients are located in Winnipeg and Southern Manitoba, but I also work with service businesses elsewhere in Manitoba and across Canada when the project is a good fit.
How much does it cost?
Planning services have clear starting prices. Implementation is quoted according to the work recommended, while ongoing maintenance is priced monthly. You will receive clear pricing before any work begins, with larger projects divided into practical phases where appropriate.
How Pricing Works
Every business starts in a different place, so the total investment depends on the stage you are entering and the work required.
Discover & Plan
Competitor Snapshot
$299 introductory price (Regular price: $499)
90-Day Visibility Blueprint
$450 as a standalone planning service or $300 after completing a Competitor Snapshot
These services help you understand where you stand and decide what to prioritize before committing to a larger project.
Build
Implementation is quoted according to the recommendations in your Blueprint or discovery process.
The Build stage may include:
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Google Business Profile optimization
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Website cleanup and SEO
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Website design and development
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Google Ads campaign setup
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Seasonal advertising
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Supporting content and tracking
Larger projects can be divided into practical phases so you can address the most important priorities first.
Grow
Ongoing support is available after the foundation is in place.
Maintenance and growth plans may include:
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Website and SEO updates
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Google Business Profile management
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Advertising optimization
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Seasonal campaign adjustments
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Visibility monitoring
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Monthly reporting and recommendations
Monthly pricing depends on the level of support your business requires.
Clear Pricing Before Work Begins
Your Blueprint can include estimated implementation costs for each recommended phase. A formal proposal will confirm the final scope, schedule, and investment before any implementation begins.
Learn Before You Invest
Not ready to commit yet? Grab one of these free guides to start fixing things yourself:
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Google Business Profile Setup Checklist
Everything you need to fill out on your Google listing to start showing up in local searches.
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Website Findability Checklist
See if your website is clear, fast, and ready to turn ad clicks into calls