Why Seasonal Ads Matter
Most trades and service-based businesses don’t need year-round advertising.
You get busy during certain months, and things slow down during others.
Seasonal ads let you:
• Boost calls during your busiest months
• Fill gaps during slower periods
• Stay visible without wasting money
• Turn campaigns on and off when you need them
• Reach customers who don’t check social media
This guide breaks down how seasonal ads work, in simple terms, so you know exactly what to expect.
Common Questions Trades Ask About Seasonal Ads
Below are the questions small business owners ask most often.
1. “Do I need to run ads all year?”
Short answer:
No. And most trades shouldn't.
Seasonal ads work best when:
• Winter is slower
• Spring gets busy
• Summer is peak season
• Fall has last-minute rush jobs
• Emergencies or weather events spike demand
A flexible ad schedule saves money and keeps calls steady.
2. “Are ads expensive?”
Only if they’re running at the wrong time or targeting the wrong audience.
Seasonal ads are set up to:
• Run when you’re ready for more work
• Pause automatically when the season ends
• Match your actual business flow
• Use a budget that fits your size
Most small businesses start with $300–$500 per month, then scale for peak season.
3. “Do ads even work for small local businesses?”
Yes, especially trades.
Google and Meta ads work extremely well when:
• Someone needs help quickly
• They’re searching from their phone
• They want someone local
• Your service is time-sensitive (HVAC, landscaping, repairs, installs)
Seasonal ads show up at the exact moment someone is looking.
4. “Do I need photos or fancy videos?”
No. Trades don’t need commercial-level visuals.
Simple photos of:
• Your work
• Your team
• Your truck
• Before/after examples
…perform extremely well.
5. “Do I have to post on social media for ads to work?”
No. Ads don’t rely on your social media.
Meta ads use your location + audience signals (not your profile activity).
Google ads use keywords + intent (not your social pages).
If you post regularly, great, but it’s optional.
6. “Can I use the same ad again next season?”
Yes. Seasonal ads are designed to be reused.
You can refresh:
• The headline
• The image
• The offer
But the core setup stays the same year after year.
7. “What if I don’t know my peak season?”
Most trades know it instinctively, but the seasons can shift.
If you’re unsure, I use:
• Past project timelines
• Weather patterns
• Local search trends
• Service type (installation vs maintenance)
Together, we build your Wheel of the Year, so your ads match your busy months and your slow months.
Seasonal Ads Fit Into a Bigger System
If any part is missing, your system won’t perform the way it could.
If you want a personalized plan, start here:
Takes less than five minutes to get started.
When You Should Consider Seasonal Ads
Seasonal ads are ideal for you if:
• Your slow months feel too slow
• Your busy season gets overwhelming
• You want predictable calls
• You want simple, flexible advertising
• You want results without a full marketing budget
If that sounds familiar, seasonal ads will make a noticeable difference.
FAQs
Q: Do you manage my full ad budget?
A: No, you pay Google/Meta directly. That keeps things simple and transparent.
Q: Can I pause the ads at any time?
A: Yes. You have full control. Seasonal ads are built to turn on and off easily.
Q: Do I need a new website first?
A: Not always. A website cleanup often fixes the biggest issues.
Q: How fast will I see results?
A: Most businesses see increased calls within 4 weeks.