Resources to Help You Get Found Online
Simple tools, guides, and checklists to help small businesses in Winnipeg and Southern Manitoba improve their visibility, whether you’re doing it yourself or working with me.
Start Here
If you're unsure whether your online presence is helping or hurting your visibility, start with a simple review. These checklists help you diagnose your Google presence without pressure or commitment.
Google Business Profile Visibility Checklist
Who it's for:
Businesses that want to confirm their profile is complete and discoverable.
What it does:
Reviews verification, categories, reviews, and core setup.
Google Business Profile Structure & Clarity Checklist
Who it's for:
Businesses that already have a profile but want stronger search alignment.
What it does:
Reviews Services, Products, and Poasts for clarity and AI-readability.
Website Findability Checklist
Who it's for:
Trades and service providers who built their own website but aren't getting consistent calls from it.
What it does:
Evaluates how clearly your services, locations, and calls-to-action are structured so Google and customers can understand what you offer.
Articles
Practical insights and plain-language explanations to help small businesses improve visibility, generate leads, and make smarter marketing decisions.
These articles are written for trades, service providers, and owner-operators who want clarity, not buzzwords.
Seasonal Ads for Service Businesses:
When They Work (and When They Don’t)
Most trades and service businesses don’t need ads running all year — but they do need them working when demand spikes.
This article breaks down:
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When seasonal ads make sense
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How Google and Meta ads support busy and slow periods
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Common mistakes that waste budget
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How seasonal ads fit into a bigger visibility system
Core Guides
These guides explain the three parts of your marketing system and how they work together.
Google Business Profile Guide
Learn what to update, what matters most for local ranking, and how GBP connects to Google and AI search.
Website Cleanup & SEO Guide
How to make your website faster, clearer, and easier to find — especially on Wix and Squarespace.
Seasonal Ads Guide
Understand when to run ads, how to match ads to your busy seasons, and how short-term campaigns keep calls steady.
Tools I Recommend
These are simple, practical tools most small businesses can use without extra training.
Google Business Profile Manager
Manage your GBP, respond to reviews, and update services.
Google Search Console
See what your website ranks for and fix visibility issues.
Google Analytics 4 (GA4)
Track website performance and customer activity.
Wix SEO Tools
Built-in tools to structure your pages for search and improve visibility.
Meta Ads Manager
Run and adjust short-term, seasonal ads.
Google Ads (Local Performance Max)
A strong option for trades and service businesses that need local calls.
Service by Industry
Services for Trades & Contractors
Roofers
Electricians
HVAC
Plumbers
General Contractors
Services for Local Service Providers
Landscapers
Cleaning companies
Wellness providers
Repair services
Real estate support businesses
Each industry follows the same system: Website + Google + Ads, although peak seasons and keywords differ.
FAQs
Q: Do I have to hire you to use these resources?
A: No. Everything here is designed to help you whether you’re doing it yourself or working with me.
Q: What tools do I need to get started?
A: A website (Wix or Squarespace), a Google Business Profile, and a basic Google Ads account.
Q: Can you help if my industry isn’t listed?
A: Yes. The system works for most local service businesses.
Q: Where should I start if my visibility is low?
A: Start with the 90-Day Blueprint report; it gives you a clear path for the next 90 days.