Seasonal Ad Campaigns
for Winnipeg Service Businesses
The Seasonal Challenge
Many local trades and service businesses face seasonal swings in demand.
Without targeted ads, they may miss out on a surge of customers in summer or winter or scramble to fill slow periods.
Running the right ads at the right times is crucial.
Solution: Flexible Seasonal Advertising
The Seasonal Ads service sets up and manages Google and Facebook ad campaigns that run only during your busy seasons.
For example, roofers or landscapers launch ads in the summer, then pause them during the off-season.
This ensures no lead is missed when you need calls most, and ad spend is only used when it works.
What’s Included
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Seasonal Planning Session: Identify peak and slow periods unique to your business.
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Campaign Setup: Create Google Performance Max and/or Facebook/Meta ad campaigns timed for peak demand. Ads are built with your services in mind (keywords, targeting, images, copy).
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Ad Creative & Keywords: Professionally written ad text and graphics, plus research of relevant search terms and question-based keywords (PAA) specific to your trade and location.
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Easy On/Off Control: Ads are set up so they can be paused or resumed easily. This flexibility allows you to turn ads on only during promotions or peak times.
Integrated Approach
Seasonal Ads fit into a broader marketing system.
They work best when your Google Business Profile and website are ready.
For example, our Seasonal Ad campaigns link directly to your optimized Google listing and landing pages for maximum effect. The 90-Day Marketing Blueprint explains how all parts (site, profile, ads) synchronize for steady growth.
Takes less than five minutes to get started.
Who's it for?
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Winnipeg-area contractors and service providers with seasonal demand (roofers, landscapers, HVAC, snow removal, etc.).
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Business owners who want control over ad timing, not year-round spending.
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Those needing a cost-effective, flexible lead generation strategy (ads ramp up only in busy months).
Frequently Asked Questions
How much should I budget for seasonal ads?
Many small businesses start with around $300–$500 per month (paid to Google/Meta). During peak seasons, budgets can be increased for maximum impact. (Exact budget is customized per business.)
Can these campaigns be reused next year?
Yes. Seasonal campaigns can be duplicated and updated each year. Once your seasonal strategy is in place, refreshing ads for the next busy season is straightforward.
What if my slow season is unpredictable?
No problem. Ads can be turned on or off on short notice. The setup is flexible, so you can launch ads anytime you notice demand rising, even if it’s outside the originally planned peak.
Do I have to run ads all year?
No. Seasonal ads are designed for flexibility. You can run them only during peak times or maintain a light presence off-season and boost during busy periods.
Who pays the ad fees?
You pay Google/Meta directly for the ad spend. This service covers setup, strategy, and optimization. (Your ad account is always in your name; our role is execution.)
Helpful resources for planning seasonal ads
Seasonal ads work best when your Google listing and website are already in good shape. These resources help you check that before you turn ads on.
Walks through the key parts of your profile so you can see what is complete, what is missing, and what needs an update.
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Google Business Profile Visibility Checklist
Make sure your busy season traffic lands on a complete, accurate profile. -
Website Findability Checklist
Confirm your site can handle seasonal traffic and clearly explain your services. -
Free 90 Day Marketing Blueprint
A quick plan that ties your seasons, Google profile, website, and ads into one simple system.