Why it Matters
• Many trades and service providers have seasonal demand.
• Ads help you capture calls during busy times and fill gaps in slower months.
• Google + Meta ads are flexible — turn them on or off as needed.
Q: Do I have to run ads all year?
A: No. Seasonal ads are designed to be flexible. You can run them only during your peak times, or keep a light presence year-round and boost when needed.
What’s Included
• Seasonal planning session to identify your busy and slow times
• Google Performance Max and/or Meta ad campaign setup
• Ad copy and creative tailored to your services
• Keyword & PAA research specific to your trade and location
• Setup so ads can be paused and restarted easily
Q: How much should I budget for seasonal ads?
A: Most small businesses start with $300–$500/month, but spend more during peak seasons for maximum results.
Part of a Bigger System
When connected, they work like a system, not just separate parts.
If you’re not sure where to start, the 90-Day Marketing Blueprint outlines exactly how your website, Google Business Profile, and ads can work together to bring in steady calls.
Takes less than five minutes to get started.
Who's it for?
• Trades with busy/slow seasons (roofers, landscapers, HVAC, etc.)
• Service providers who want more control over when calls come in
• Businesses looking for flexible, cost-effective ad strategies
FAQs
Q: Can I use the same ads again next year?
A: Yes. Seasonal campaigns can be reused and refreshed as needed.
Q: What if my slow season is unpredictable?
A: Ads can be turned on with short notice to fill sudden gaps.
Q: Do you pay for my ad budget?
A: No. You pay Google or Meta directly. I manage setup and optimization.
Helpful resources for planning seasonal ads
Seasonal ads work best when your Google listing and website are already in good shape. These resources help you check that before you turn ads on.
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Google Business Profile Visibility Checklist
Make sure your busy season traffic lands on a complete, accurate profile. -
Website Findability Checklist
Confirm your site can handle seasonal traffic and clearly explain your services. -
Free 90 Day Marketing Blueprint
A quick plan that ties your seasons, Google profile, website, and ads into one simple system.