See Where You Stand Online And What to Do Next
A clear look at how businesses in your market are showing up across Google Search, Google Business Profile, and ads, and what that means for your next steps.
The Competitor Snapshot is the Discover stage of the Matt Toews Digital Visibility Framework.
Before investing in a website, Google Ads, or SEO, you'll understand where your business stands today, where your greatest opportunities exist, and what to prioritize next.
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See who is showing up in your space
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Understand what’s working in your market
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Identify areas where you can gain ground
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Walk away with clear, practical insight
The Matt Toews Digital Visibility Framework
Every successful project follows the same four-stage framework. While many businesses begin with a Competitor Snapshot, others enter at different stages depending on where they are in their marketing journey. The framework helps ensure every improvement builds toward stronger online visibility and long-term lead generation.
The Competitor Snapshot is the Discover stage of the framework, providing the clarity you need before deciding where to invest your time, budget, and marketing efforts.
Discover Your Biggest Opportunities
DATA-DRIVEN COMPARISON
AI-analyzed comparison across key digital factors that impact your visibility and growth.
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CLEAR INSIGHTS REPORT
Easy-to-read report highlighting your strengths, gaps, and opportunities vs. competitors.
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ACTIONABLE NEXT STEPS
Prioritized recommendations you can implement right away to improve your online performance.
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How It Works
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Purchase & Intake
Complete a short intake form and share your website and competitors.
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Research & Comparison
Your online presence is compared and analyzed across key factors.
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Your Snapshot Delivered
Receive your custom report and action plan in 3 business days.
What You’ll Receive
Search Visibility Overview
A look at which businesses are appearing for key services, and how visibility is distributed across your market.
Google Business Profile Insights
How competitors are positioned, how active they are, and how profiles compare at a high level.
Paid Presence (If Applicable)
Where ads are showing up, and how businesses are using them to support visibility.
Opportunity Highlights
Clear observations on where there may be room to improve, adjust, or expand your presence.
What's Not Included
The Competitor Snapshot identifies strengths, weaknesses, and opportunities.
If you're looking for a prioritized implementation roadmap, timelines, recommended services, and estimated investment, the next step is the 90-Day Visibility Blueprint.
Who This Is For
This is designed for local businesses that want a clearer understanding of how they show up online.
It's ideal for business owners who want to understand where to invest before committing to larger marketing projects.
It’s especially helpful for:
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Service-based businesses
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Trades and contractors
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Businesses relying on local search visibility
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Owners looking to make more informed marketing decisions
Built From Hands-On Experience
This approach comes from working directly with local businesses across Winnipeg and the surrounding areas.
It reflects what’s been seen across:
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Google Ads campaigns
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Google Business Profile optimization
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Website structure and search visibility
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Day-to-day performance across different industries
The goal isn’t to overcomplicate things.
It’s to provide a clearer understanding of where things stand, and what may be worth focusing on next.
Every recommendation follows the Matt Toews Digital Visibility Framework, ensuring improvements are completed in the right order rather than as disconnected marketing projects.
Ready to Discover Your Biggest Opportunities?
The Competitor Snapshot gives you a clear understanding of how your business compares to local competitors and where to focus next.
If you'd like additional guidance, you can continue with a customized 90-Day Visibility Blueprint that transforms your findings into a practical 90-day action plan.
Frequently Asked Questions
How long does it take?
Typically delivered within 3–5 business days.
Do I need to be running ads?
No. This looks at your market, whether you’re running ads or not.
Is this a strategy or a snapshot?
This snapshot is designed to give you clarity. Strategy can follow if needed.
What happens after?
You’re free to act on the insights yourself, or we can discuss next steps.
What's the difference between the Competitor Snapshot and the 90-Day Visibility Blueprint?
The Competitor Snapshot compares your business against competitors and identifies strengths, weaknesses, and opportunities.
The 90-Day Visibility Blueprint takes those findings and organizes them into a customized implementation roadmap based on your goals, budget, and priorities.
Can I add the Blueprint later?
Yes.
Many businesses begin with a Competitor Snapshot and choose to add a 90-Day Visibility Blueprint after reviewing the findings. Clients who purchase a Snapshot can add the Blueprint for $300.