Why Google Ads Matter
Google Ads places your business in front of people at the exact moment they’re searching for what you offer.
A well-built campaign improves your visibility, increases calls, and helps you reach customers who are ready to book today.
Whether you're a tradesperson, service provider, or local operator, Google Ads give you predictable visibility without complicated marketing systems.
What's Included
Local Performance Max Setup
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Ideal for small, seasonal, or flexible budgets
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Appears across Google Search, Maps, YouTube, and Display
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No complex keyword lists to manage
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Designed to maximize phone calls
Tracking & Conversion Setup
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Phone call tracking
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Form tracking
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Page engagement tracking
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Set up through Google Tag Manager for accuracy
Search Campaign Setup (If Needed)
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High-intent, service-specific keywords
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Ad groups structured around your core services
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Clean messaging to improve call quality
Monthly Optimization Available
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Cost-per-click and cost-per-call monitoring
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Adjustments to targeting
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Search term refinement
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Clear reporting you can understand
Part of a Bigger System
Google Business Profile
Makes you visible in Search
Website
Builds trust so people call
When connected, they work like a system, not just separate parts.
If you’re not sure where to start, the 90-Day Marketing Blueprint outlines exactly how your website, Google Business Profile, and ads can work together to bring in steady calls.
Takes less than five minutes to get started.
Who It's For
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Trades and service providers in Winnipeg and Southern MB
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Small businesses under $1M revenue
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Seasonal operators needing predictable call volume
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Owners who want ads that actually work without complicated dashboards
FAQs
How much should I budget for Google Ads?
Most local businesses start with $300–$500 per month. Your spend goes directly to Google. I focus on setup and structure so your budget is used wisely.
Do Google Ads work with small budgets?
Yes. With the right setup, even modest budgets can generate steady calls, especially with Local Performance Max.
What’s the difference between Performance Max and Search Ads?
Performance Max shows your ads across Google platforms without needing large keyword lists. Search Ads target specific terms. Both have value depending on your services and goals.
How soon will I see results?
Many businesses see calls within the first few weeks. Results improve as Google learns which customers respond best.
Do I need a perfect website for ads to work?
Not necessarily, but a clean, clear website improves results. If needed, I can help with cleanup or a rebuild.
Can ads be paused or changed at any time?
Yes. You stay in full control of budgets and timing.
Do you manage the ad spend?
No. You pay Google directly. My work covers setup, optimization, and tracking accuracy.
Helpful resources to get more from your ads
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Strong ads work best when your Google listing and website are ready to support them. These resources help you check that foundation.
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Google Business Profile Visibility Checklist
Make sure your Google listing is complete so your ads have a strong local presence to point to. -
Website Findability Checklist
See if your website is clear, fast, and ready to turn ad clicks into calls. -
Free 90 Day Marketing Blueprint
A quick plan that shows how Google Ads, your profile, and your website can work as one system.